How Design-thinking Redefined the Ladies’ Handbag - Yanko Design

https://www.kickstarter.com/projects/formulastudio/the-addition-bag-a-modular-leather-bag-that-adapts?

Honestly, the pocketbook was always screaming for a redesign. When you see people joking well-nigh how a woman's handbag is an endless abyss or a portal into a universe where all your property are stored, you need to ask yourself, "Doesn't it need relooking at?".

My theory is that the handbag industry was created to exploit the fact that women's pants never had pockets and therefore women couldn't behave wallets. However, the handbag has always had very basic compartments with little to no idea put into them. Look, conversely, at a laptop bag and you'll run into the difference in outlook and the resulting compartmentalization.

The Addition Bag was created to address the glaring lack of pattern intervention in the purse industry. Made with style too as bodily features, the bag explores modularity as a means to reduce clutter and uplift the bag's personality. The Improver comprises 2 bags that can be used independently, or together every bit one super-handbag. A handbag on peak gives y'all the familiar feeling of owning and using something you're accustomed to. With two handles for like shooting fish in a barrel carrying, the handbag feels traditional, but fifty-fifty comes with a detachable shoulder-strap to convert information technology into a messenger-style sling handbag. On the inside, the handbag does compartmentalization right. With a laptop/tablet/book compartment, security slots for your phone, two sideslip-in pockets, an elasticated water-bottle holder, and external pockets as well, the handbag feels a lot like a hybrid between a laptop backpack and a ladies' handbag. Nonetheless, it'south pocketbook number 2 that really hits the sweet spot. Designed to be used independently via a hand-strap, or to be fastened to the base of operations of the handbag via zippers, the attachment bag comes in two variants. A chiller variant with a thermally insulated lining, perfect for carrying your tiffin or any other meal along with you lot, keeping warm things warm and cool things cool for up to half dozen hours… and a gym variant with an easy-to-clean lining, perfect for gym clothes, or even an extra pair of shoes. Fabricated conspicuously keeping user-scenarios in mind, the Improver Bag is a testament to truly adopting a problem-solving approach. Oh, and needless to say, the modularity allows for some wonderful dual-colored combinations. Made from genuine vegetable-tanned leather, the numberless explore eye-catching color schemes ranging from warm to absurd, adding aesthetics to what I believe is a bag that gives the fashion industry a great lesson in adopting a functional, consumer-centric, problem-solving approach.

Designers: Steven McAllister & Amelia Fong of Formula Studio

Click here to Purchase Now: $292.00 ~~$375.00~~ (25% off).

Improver was created with the aim of re-imagining the handbag to make hitting your daily goals easier. The result is a modular bag which offers maximum adaptability and style that is built to concluding.